When my friend, Scott Holthaus at Virtuous Software asked me to answer questions submitted by real nonprofit marketers and fundraisers, I said yes immediately, because these aren't hypothetical questions. They're the same ones I hear from organizations every week.

I want to share my answers here, because I think they apply far beyond any one organization.

On a recent episode of the We Are For Good podcast, I had the privilege of sitting down with hosts Jon McCoy and Becky Endicott for a Working Session dedicated to one of the most asked questions in the nonprofit space right now: How do we grow online giving?

I want to recap what we covered, because I think the conversation went somewhere unexpected. And honestly, that's what made it good.

Here’s how we migrated a client from social media accounts with 55,000 Followers to completely new social media accounts and within a month outperformed engagement on the new accounts with 400 Followers vs. the old accounts…

In my experience with nonprofits, as we increase digital touchpoints (whether that’s email, texts, social ads, or other channels), engagement rates often maintain or even improve.

Before we get into the nitty-gritty, let’s talk about why blog content is such a big deal. Sure, you can crank out weekly posts, but what do those posts actually accomplish?

Recently we talked about how to analyze and evaluate your year-end digital campaign data in order to make decisions and grow impact.

In that post, we talked a bit about conversion rates on your donation page, but today I want to dive deeper into why this metric matters so much.

We recently launched a Meta Ads campaign for a client. The goal was clear: engage the audience and drive meaningful conversions. We launched two ads simultaneously—Ad 1 and Ad 2—with unique creatives and copy aimed at the same audience.

When contemplating digital engagement, several critical factors demand consideration:

The Data-Driven Imperative: Fueling Growth Through Insights

For years, I've been dedicated to unlocking the potential of nonprofits' year-end digital fundraising efforts. Through careful observation and insightful analysis, I've developed a straightforward yet powerful formula that can make all the difference. Let's dive in.

3 easy ways to increase donor and partner engagement via email

The last thing you should do is start throwing money or time at digital marketing channels, without goals or a strategy.

In this series, we’ll be talking about the benefits of Facebook Ads for nonprofits, how to track the ROI and the best practices to optimize ads and maximize performance and results.

A donor lead scoring system is a process by which a potential donor who enters your donation funnel is given a specific internal label to indicate how likely they are to convert to a donor.