Maximizing Your Nonprofit's Giving Tuesday Impact: A Strategic Email Campaign Schedule
As the holiday season approaches, nonprofits worldwide gear up for Giving Tuesday, a day dedicated to charitable acts and fundraising efforts. In fact, in 2022 Giving Tuesday donations hit an all-time high as U.S. givers gave $3.1 billion, a 15% increase over 2021. This means that Giving Tuesday is a great opportunity to raise awareness and support for your mission.
Recently, I wrote about how you can prepare for Year-End fundraising throughout the year, but how can you make the most of this philanthropic opportunity as Year-End approaches? One of the main ways is through a well-crafted email campaign strategy. In this blog post, we'll walk you through a comprehensive Giving Tuesday email schedule designed to captivate your audience's attention, inspire action, and drive contributions.
Here’s the full schedule, and a breakdown of each email below:
Thursday, November 2 - Email #1: Giving Tuesday Save The Date
Thursday, November 19 - Email #2: Giving Tuesday reminder
Friday, November 24 - Email #3: Giving Tuesday prep after Black Friday
Monday, November 27 - Email #4: Giving Tuesday is tomorrow!
Tuesday, November 28 AM - Email #5: Giving Tuesday is today!
Tuesday, November 28 PM - Email #6: Make an impact on Giving Tuesday!
Thursday, November 2 - Email #1: Giving Tuesday Save The Date
The journey towards a successful Giving Tuesday begins with anticipation. Send out an email that sets the tone for the upcoming campaign. In this email, introduce your nonprofit's participation in Giving Tuesday, briefly explain its significance, and encourage recipients to mark their calendars.
Thursday, November 19 - Email #2: Giving Tuesday Reminder
As the big day approaches, send a gentle reminder to your subscribers. Highlight the impact your nonprofit has made in the past, showcasing the positive change their contributions have facilitated. Include success stories and heartwarming anecdotes to stir emotions and build excitement.
Friday, November 24 - Email #3: Giving Tuesday Prep After Black Friday
Amid the hustle and bustle of Black Friday, take a moment to remind your supporters of the true spirit of the season. Craft an email that emphasizes the difference between consumerism and meaningful giving. Share statistics about the impact of charitable donations and encourage subscribers to prioritize your nonprofit's cause.
Monday, November 27 - Email #4: Giving Tuesday Is Tomorrow!
With Giving Tuesday just around the corner, it's time to create a sense of urgency. Send an email that highlights the impending deadline, emphasizing that time is running out to make a difference. Use persuasive language and compelling visuals to evoke a sense of responsibility and motivate recipients to contribute.
Tuesday, November 28 AM - Email #5: Giving Tuesday Is Today!
The day has arrived! Start the morning with an email that exudes excitement and hope. Express gratitude for your supporters and remind them that their generosity can make a profound impact. Provide clear and simple instructions on how to donate and share the email across your social media platforms to amplify its reach.
Tuesday, November 28 PM - Email #6: Make an Impact on Giving Tuesday!
As the day winds down, send a final email that sums up the campaign. Share any achievements or milestones reached during the day and express gratitude for the collective effort. Remind subscribers that the opportunity to contribute might be ending, but the impact of their donations will continue. Encourage them to stay engaged with your nonprofit's initiatives throughout the year.
Your Turn
A thoughtfully crafted email campaign schedule can significantly enhance your nonprofit's Giving Tuesday efforts. By strategically sending emails that build anticipation, evoke emotions, and create a sense of urgency, you can inspire your audience to take action and contribute to your cause. Remember, the power of giving knows no bounds, and with a well-executed email strategy, your nonprofit can make a lasting impact on Giving Tuesday and beyond.
How have you taken advantage of Giving Tuesday for your nonprofit?
