How a Chicago-based nonprofit raised $23,000 through a Year-End Digital Fundraising Campaign with the help of Spark

Learn how this Chicago-based nonprofit, partnered with Spark to create a robust year-end digital marketing strategy that engaged their growing audience, and attributed 37% of their campaign to online donations!

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The Nonprofit: An organization that provides college scholarships, mentorship, and career readiness for young urban leaders pursuing higher education.

(Client name redacted due to Non-Disclosure Agreement (NDA) to ensure confidentiality)

The Challenge: Mobilize digital marketing to support the fundraising of $40,000 during the 2023 Year-End Campaign.

The Solution: Audit the organization’s digital presence, and create a robust digital marketing strategy with multiple focuses.

  1. Built Annual Marketing Plan: The organization didn’t have an Annual Marketing Plan to guide their efforts for the entire year. We built an annual plan, which involved goal setting, creating a marketing calendar, and content planning.

  2. Created monthly email newsletter strategy

  3. Copywriting for emails

  4. Created a digital marketing storytelling system: By creating a system to empower program participants to share their stories with the organization in written and video forms, we were able to gather impactful story content for the organization’s digital marketing channels.

  5. Created a robust year-end digital fundraising campaign involving:

    • Creating a campaign theme, and overall storytelling strategy

    • Creating year-end appeal language templates for the team to implement

    • Write Executive Director direct mail appeal letter

    • Developing a social media strategy

    • Conducting website conversion rate optimizations

    • Creating an email marketing strategy

    • Copywriting Year-End Appeal Emails

    • Executing Year-End Appeal Emails

The Results

Increased the volume of email marketing by 200% YoY during Year-End.

Exponentially increasing engagement in these digital channels with the nonprofit’s audience.

Increased Engagement

Increased average email open rate by 22% from 36% to 44% QoQ, translating to thousands of more people becoming aware of the need.

Increased Donations

Generated a conversion rate on the donation page of 8.9%.

(Industry average = 2%)

Increased Donations & Impact

Supported the fundraising of digitally attributed donations for a total of $23,539, making up 37% of the overall year-end goal.

Achieved The Goal!

Contributed to accomplishing the goal of fundraising $63,080, exceeding the campaign goal of $40,000—funding the growing impact of the organization for the upcoming year!

Do you want to grow the impact of your organization?

Hi, my name is Josh, and I run Spark Collective—where we believe that you can tangibly grow your nonprofit through digital marketing.

If you want to get more clarity on your digital marketing, let’s connect!

Still not sure?

Here’s what other growing organizations are saying…

“I'd recommend Spark Collective to other nonprofits because it would be very difficult to find another firm that is this knowledgeable about nonprofit marketing who is this willing to dig so deep with you."

Jeremy Lamour
Director of Partner Engagement
New Life Centers

“I am extremely satisfied with the services that Spark Collective provides—our return on investment has been great! I'd recommend that any nonprofit start working with Spark and see the results for yourself."

Clive Craigen
Executive Director
Pursue Scholars

“Spark exceeded my expectations and I now have clarity in our organization's marketing plan!"

Rosario Dominguez
Marketing Director
New Life Centers

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